Smart home gadgets fail to find a mass market
Đăng bởi viexpress.org
The days of huge growth in the smartphone market appear to be over, the survey found.
Only 48% of consumers said they planned to purchase a smartphone during the next 12 months, which was a six-point drop from the purchase intent rate in 2015and a more than nine-point drop from the 2014 peak.
As it related to smart homes, promoters and builders of the Internet of Things (IoT) have long promised consumers a more convenient future where people would live in smart homesthat have surveillance cameras, thermostats and garage door openers that would turn themselves on and off automatically.
Their refrigerators would automatically detect when the groceries it holds were low and reorder and deliver them from the supermarket. It’s a vision of a world where computers triumph and controlthe lighting and heating of a house.
The smart home, of course, would have intelligent appliances in the kitchen, connected to the Internet, which could both cook or refrigerate food as directed from a mobile phone or personal computer.
The only problem with this hypothetical world is that consumers have – almost no interest whatsoever – in using technology for home automation or control, the Accenture survey showed.
Other studies sponsored by companies including Whirlpool, Cisco Systems, Direct Energy, Hewlett-Packard, Microsoft, Procter & Gamble and Zensys reached the exact same conclusion.
Consumers reported that price was the top barrier to the purchase of smart home gadgets, with 62% believing they are too expensive. This perception was consistent across all age groups and countries.
Russia, Romania and the Philippines reported the highest share of consumers saying price was a barrier.
In addition to a lack of interest and price, other roadblocks to the mass adoption of smart home solutions included the fact that smart home devices and security systems have proven easily hackable by cyber attackers.
Overall, nearly half (47%) of consumers surveyed by Accenture cited privacy risk/ security concerns as a barrier to adoption with Indonesia (60%), South Africa and China(both 58%) reporting the greatest concerns.
Complexity was also listed as a top barrier. The ultimate purpose of the smart home is to solve problems, not create new ones. However, ease of use is not the norm with current smart home products.
Clearly, when it comes to smart home products, most consumers perceived little value that would make a positive change in their lives and were more interested in simple solutions to real, everyday problems they face.
- Property market attractive to both eastern, western investors
- Vietnam - strongest gold jewellery market in 2017
- HCM City gets new speciality market
- FMCG forecasted to grow fast during Lunar New Year festivities
- Raging competition on e-commerce market promises to heat further up
- Natural cosmetics are vitalised
- Fuel price hike strains businesses
- Property transactions in Hanoi rise 13.8%
- Many Korean goods to be exempted from tax in Vietnam
- Market records more property sales in January
- As car imports slow, sales of domestically assembled cars go up
- Blockchain to change world real estate market
- Petrol prices remain unchanged ahead of Lunar New Year
- Land fever grips Khanh Hoa provinces
- Drug retail market expands with new players
- Starbucks to open in Da Nang this month
- Local e-commerce market now a playing field for Chinese businesses
- Gas price down VND1,667 per kg in the south from February 1
- Vietnam's exports to US face tough time ahead
- Will Thaibev and other brewers remap Vietnam’s beer market?
- Opportunities for newcomers
- Garment exports to China show impressive growth
- FMCG market shows positive growth
- Another vibrant year awaits Vietnam’s property market
- Increasing affluence drives Vietnamese cruise market
- Grab makes takeover bid for Uber’s SEA operations, including Vietnam: reports
- Ministry works to stabilise market following Tet
- RON 95 petrol price drops by VND400 per litre
- Price of cashew nuts surges high during Tet
- Vietnamese spend US$18m importing Tet flowers and plants
- EU – major importer of Vietnam bamboo, rattan, sedge products
- Ford to train more women employees in Asian market
- Catfish exports to US decline
- Dairy product companies push to lift milk price cap
- SOEs to divest from banks on positive market outlook
- Smart home gadgets fail to find a mass market
- Tra fish exports to Brazil up 17.2%
- Seafood exports up nearly 8% in first quarter
- Local business imports nearly 1,800 Australian cows
- US remains top export market of Vietnam
- Sen tắm nóng lạnh K-S370
- Vòi rửa lavabo nóng lạnh K-L370
- Vòi lavabo nóng lạnh K-L360
- Vòi sen nóng lạnh K-S350
- Bếp gas Malloca AS930B
- Bếp gas Malloca GHG 732A
- Bếp gas Malloca AS-9102G New
- Bếp gas Malloca AS9103B New
- Bếp gas Malloca AS9102B New
- Máy kinh vĩ điện tử Pentax ETH-302
- Máy kinh vĩ điện tử SOKKIA DT 510S
- Máy thủy bình laser Sincon SL-222
- Máy Thủy Bình Laser FUKUDA EK 453DP